Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shor…
, Warner Bros. president of global marketing Josh Goldstine spoke toabout the buzzy memes, must-have costumes and “Barbenheimer” phenomenon that led to this summer’s very pink smash hit.We had a lot of internal discussions about what’s the right first piece of material? When is the timing of it? How much of the story should we give away? Each time we released something, the movie was getting to a new level of engagement in the culture.in her Corvette in Barbieland.
A movie of this scope and scale usually costs $100 million to $150 million to market. Did you go over budget? Were you concerned that parodying “2001,” which is a film that was released in 1968, would go over the heads of people who actually play with Barbies?
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
15 Hot Pink Ways to Barbie in Los AngelesIf you’re team Barbie, Ken, or ever dreamt of living in a Barbie Malibu Dreamhouse, below are ways to celebrate the release of Barbie in Los Angeles. (via eaterla)
Consulte Mais informação »
Even a Dog in a Pink Bandanna Did BarbenheimerIt’s cinema’s biggest night!
Consulte Mais informação »
Austin businesses cash in on Barbie and her hot pink brandingBarbie is not tip-toeing her way into Austin this weekend. The Warner Bros. marketing blitz has helped sell out many local showtimes. Special screenings that offered a trip to Barbieland were the first to fill up.
Consulte Mais informação »