Indian streamer Alt Balaji has notched more than 20 million paid subscribers as of the end of the first quarter of 2019, building a customer base by keeping prices low and courting viewers outside …
. “We want people in Surat, Ranchi, Raipur to watch us. We want people in rural India to watch us.”
Alt currently has 41 originals on tap, with 60 more Hindi-language shows in the works being co-created in a recently announced partnership with Zee5, whose 76 million monthly active users will get access to Alt content. Alt’s aim is to reach a critical mass of 100 shows. Inevitably, some of the content for the male market tends to be racy, like Alt’s wildly popular “Gandii Baat,” now in its third season. But Pantvaidya said that raciness was not the show’s point. “If you take ‘Gandii Baat,’ for example, it is stories about rural India,” he said. “Five people sitting in the city will not find it to their taste because it doesn’t appeal to them, but it reflects the real lives of a lot of people.
Alt’s annual production budget ranges between $14 million to $21 million. The group should be in the black this year, and Alt’s aim of breaking even within 36 to 48 months of launch is on track. For further growth, billionaire Mukesh Ambani’s Reliance Industries, which owns a 24.9% stake in Balaji Telefilms, could prove a powerful ally.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Internal Google memo claimed conservative whistleblower promoted alt-right views, which he deniesFormer Google employee Kevin Cernekee says he was fired for being a conservative. In an internal email from 2018, colleague Mike Wacker accused Cernekee of defending and minimizing alt-right viewpoints and people.
Consulte Mais informação »
Internal Google memo claimed conservative whistleblower promoted alt-right viewsKevin Cernekee, a fmr. Google engineer who told several media outlets he was fired for being an outspoken conservative, had a history of defending white nationalist ideals, according to an internal email Cernekee denies he agrees with alt-right viewpoints
Consulte Mais informação »
Veteran Indian politician Sushma Swaraj passes awayVeteran Indian politician Sushma Swaraj, who most recently served as minister of...
Consulte Mais informação »
Indian parliament votes to change Kashmir's status and give New Delhi more control over contested regionIndia's parliament has voted to reorganize and reclassify the state of Jammu and Kashmir, a far-reaching and highly contentious move that will give the government in New Delhi greater authority over the disputed Muslim-majority region.
Consulte Mais informação »
Protester dies in Indian Kashmir lockdownA protester dies in Srinagar after being chased by police during a curfew as tensions continue to rise from India's presidential decree that's stripped Kashmir of its semi-autonomous rights
Consulte Mais informação »
Meet The Indian Social Entrepreneur Taking On Sex Traffickers And Tech GiantsSunitha Krishnan has worked with the police in India to rescue more than 22,000 women and children from prostitution over the last 23-years. Now she is pushing to have rape videos immediately removed from Whatsapp, Facebook and other tech platforms that are being used to distribute them.
Consulte Mais informação »