Hindi, Punjabi and Haryanvi rapper Badshah has inked a global agreement with Universal Music Group (UMG).
Badshah’s new deal, which will be spearheaded by Universal Music India, is his most-concerted effort yet to cross over internationally. Subsequent releases will be issued on the major’s partner labels such as Capitol Records in the U.S. and EMI in the U.K. and will include collaborations “with some of the world’s most influential and popular artists,” UMG says.
“I want to make music for everybody and bring the vibrance of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation,” Badshah says in the press release. The UMG agreement covers his non-film output, an Indian industry term that’s synonymous with commercially oriented pop music.
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