Indian investors pile in to women’s cricket

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Indian investors pile in to women’s cricket
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Will the Women’s Premier League take off?

Save time by listening to our audio articles as you multitaskIndia’s cricket administrators will hold a player auction for the inaugural Women’s Premier League , a domestic contest to be played in Mumbai from March 4th to 26th. If the men’s version of the tournament, the Indian Premier League , is a guide, the televised auction will be almost as popular as cricket itself is in India. And the bidding, to allocate players and determine their wages, will be fierce.

Yet this may be a lesser worry in women’s cricket, given that its contests attract far few viewers than their male equivalent. And merely to see a women’s enterprise drawing such attention in India is positive. Just 19% of Indian women aged 15 or older are in work, a lower portion than in Pakistan or Bangladesh. If theencourages Indian parents to be more ambitious for their daughters, it will in one important way be a success.

This article appeared in the Asia section of the print edition under the headline"Women at the crease"

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