The coronavirus pandemic has given millions of Americans a reason to love their freezer again. That’s good news for this five-year-old startup that’s looking to reinvent the frozen food aisle:
to look at their freezers with newfound appreciation. Government mandated coronavirus lockdowns have millions of households stocking up for extended home stays – and a large supply of non-perishable but nutritious food suddenly feels as essential as abundant heating oil in the dead of winter.
Her strategy is to make it super easy for a generation too busy, too tired or too quarantined to prepare their own meals. Even before the coronavirus hit, Millennials hated to cook. According to a 2017 USDA report, Americans aged 25 to 40 spend 55 minutes less per week, on average, cooking and washing-up than Gen X adults. Now with restaurants shut down – and even take-out becoming limited – those millennialsDaily Harvest CEO Rachel Drori on a visit to a fig supplier in central California.
Daily Harvest has so far raised $50 million in funding, making it a leader in the growing category of home-delivered prepared meals. Independent investors tell the company could be worth as much as $500 million, giving Drori a net worth of $125 million. She focused her marketing efforts on social media channels, eventually building a micro-influencer program a few hundredDaily Harvest says it’s been nearly profitable since day one and should be solidly in the black later this year. That’sone of the shortest payback periods ever seen by Carter Reum, cofounder of Los Angeles-based venture firm M13, who has invested in a slew of millennial-focused brands in addition to Daily Harvest, including Rothy’s, Bonobos and Birchbox.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
In The Time Of Coronavirus, Daily Harvest Is Reinventing Mealtime For A Generation That Hates To CookThe coronavirus pandemic has given millions of Americans a reason to love their freezer again. That’s good news for this five-year-old startup that’s looking to reinvent the frozen food aisle.
Consulte Mais informação »
In The Time Of Coronavirus, Daily Harvest Is Reinventing Mealtime For A Generation That Hates To CookThe coronavirus pandemic has given millions of Americans a reason to love their freezer again. That’s good news for the 5-year-old startup, Daily Harvest, that’s looking to reinvent the frozen food aisle by chloesorvino
Consulte Mais informação »
Bon Appétit’s Test Kitchen Is Home Cooking TooInside Bon Appétit's socially distanced video strategy, by 4evrmalone
Consulte Mais informação »
Coronavirus By The Numbers: U.S. Has Most Coronavirus Cases, House To Vote On $2 Trillion BillCoronavirus by the numbers: the total confirmed cases in the U.S. as of 9:00 a.m. ET today: 85,996—total deaths: 1,300—total recoveries: 753. For more numbers, see here:
Consulte Mais informação »
Idris Elba Claims Doc Told Him He'll Be Immune to CoronavirusIdris Elba says his doctor told him he'll be immune to coronavirus for a certain time.
Consulte Mais informação »
Eager to move past health and economic crises, Trump tries to reinvent political playbookWhile Pres. Trump has found ways to bend the mechanics of the federal government to his will in the past, he is coming up against the reality that pandemics don’t operate on political timelines.
Consulte Mais informação »