Among the major Hollywood studios, Sony is the only noncombatant in the streaming wars. That isn’t stopping it from cashing in.
In Hollywood’s streaming wars, the only major studio that doesn’t have its own service might also be the biggest arms dealer on the battlefield.
Like its rivals, Sony Pictures Entertainment is bullish about the long-term prospects of the streaming business. Unlike the others, however, Sony’s management is betting on a strategy that involves selling films to longtime rivals that are spending billions of dollars to bulk up the offerings on their platforms.
Simultaneously, without its own large-scale streaming service, the Sony movie studio—owned by Sony Group Corp. —is gambling more heavily than its competitors on the return of moviegoing. Sony executives describe their commitment to theaters as part of a strategy for attracting talent and for securing high prices when they sell movies to streaming services, which often pay based on box-office revenue.
Rather than going head-to-head with Walt Disney Co. , Warner Bros., Universal Pictures and Paramount Pictures—all of which are trying to use movies they have produced to attract consumers to their own streaming services—Sony says it hopes it can play those counterparts against one another. “None of them can deal with each other, but all of them can deal with us,” said Tom Rothman, chairman and chief executive of Sony Pictures Entertainment, adding that his company’s future will be well served by selling to rivals. “It’s certainly been a zigging-where-everyone-zags strategy. It’s proved very lucrative for us.”
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
India’s Manoj Bajpayee Talks Sony, ZEE5 Film ‘Dial 100,’ Future Projects and Life in LockdownAfter the resounding success of the second season of Amazon Prime Video India’s “The Family Man,” acclaimed Indian actor Manoj Bajpayee is back with direct-to-streaming film &822…
Consulte Mais informação »
The Music Industry Has Neglected Its DJs. New Tech Will Change the GameThe world’s three major label groups — Universal, Sony, and Warner — are finally partnering with a new streaming service to ensure artists are paid when DJ edits are played
Consulte Mais informação »
‘The Tomorrow War’ Stays Atop Streaming Movie Rankings Chart'Black Widow' — which costs an extra $30 to watch on Disney+ — debuted in third place among features for the July 5-11 frame on Nielsen's chart.
Consulte Mais informação »
Netflix Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’Streaming subscriptions soared by 50 percent to 31 million, finds media regulator Ofcom.
Consulte Mais informação »
Vivo: What to Know Before Watching the Sweet and Silly Animated Musical With Your KidsVivo is now available to stream on Netflix!
Consulte Mais informação »
How to Watch 'The Suicide Squad' Online or in TheatersThe wait is OVER — stream TheSuicideSquad on HBOMax TONIGHT. 😈
Consulte Mais informação »