Impossible Foods just announced it's lowering prices by 15%, and Eat JUST's $4.99 plant-based egg will hit the shelves of Whole Foods in the next few weeks
For Josh Tetrick, Co-Founder and CEO of JUST, partnering with an animal protein company was once the furthest thing from his mind. He thought of ‘Big Food’ as pure evil, he says, run by people who get up in the morning “intentionally trying to damage our bodies.” JUST’s goals are similar to Impossible’s—sell more plant-based eggs and less animal products. By the end of 2019, the company had sold “the equivalent of about 15.
“Last summer was the great Impossible burger shortage of 2019,” says Konrad, with demand for Impossible beef growing so intense that the company fell behind on its orders. According to Konrad, the company worked from May to December of 2019 to quadruple its production capacity. Impossible also announced a partnership with OSI Group, a huge food manufacturer based in Aurora, a suburb just outside of Chicago, Illinois.
“We love vegans and vegetarians,” she is also quick to say, “but the reality is we don’t market to them.” Vegans and vegetarians are already “doing the right thing” by omitting meat from their diets. To get Impossible in the hands of meat eaters, restaurants and grocery stores simply can’t risk relegating the plant-based patties to the “vegan ghetto.” So the company has to be flexible, explains Konrad.manufacturing facility.
“They have access to hundreds of millions of points of distribution. They have thousands of factories. They have tens of thousands of trucks,” explains Tetrick. Could the JUST team find or build all of that on their own? Sure, but it would take them a lot longer to get there.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Goldman cuts Brent forecasts to $30 on price war, virus impactGoldman Sachs cut its second- and third-quarter Brent price forecasts to $30 per...
Consulte Mais informação »
Oil plunges 20 percent as another virus-fueled trading week beginsPrices are falling as Saudi Arabia, Russia and other oil-producing countries argue how much to cut production in order to prop up prices.
Consulte Mais informação »
Big Oil faces 'survival mode' payout strategies as prices diveAn oil price plunge means the world's top energy companies will have to rev...
Consulte Mais informação »
Sound Off: Here's Your Ideal Plant-Horoscope MatchWe designed a shopping guide based off of our horoscopes, so let the zodiac-tied greenery ahead help decide on your ideal apartment plant match.
Consulte Mais informação »
Dow Dives 1,900 Points, NYSE Halts Trading As Stock Indexes PlummetNew York Stock Exchange trading was halted temporarily after indexes plunged 7% in reaction to Saudi Arabia's oil-price cut amid increasing fears over the coronavirus epidemic's economic impact.
Consulte Mais informação »