JPMorgan Chase & Co. Chief Marketing Officer Kirstin Lemkau has been named CEO of the bank’s wealth division
few years. She says the role of CMO isn’t just about advertising and branding, but also about building a business beyond marketing. Just last month at the Web Summit tech conference in Lisbon, she gave a talk about the importance of growth for CMOs.“Financial services is being disrupted at an accelerated pace like we’ve never seen, and marketing is being disrupted faster,” she said. “And you have to keep up with both paces of change.
During her tenure as CMO, Lemkau has become a voice not just for growth but also for women’s empowerment and diversity within marketing and across the workforce, such as with the #ThisMama campaign starring tennis star Serena Williams that showcased balancing motherhood and career success. JPMorgan Chase has also sought to innovate within advertising and technology.
“I hope it’s a good signal for the CMO role in that there’s been a fair amount of attention on some high-profile CMO jobs that have been turned over quickly or called other things,” she says. “And so a number of us in the CMO job, we have thought this job needs to be rebranded in a way. It’s a growth job, in any way.”
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