Today, the thesilverroom Block Party is a massive event in Hyde Park: Tens of thousands of people gather to dance, eat, shop and celebrate. But it all began as a small customer appreciation party in a Wicker Park alley.
Today, the Silver Room Block Party is a massive event in Hyde Park: Tens of thousands of people gather to dance, eat, shop and celebrate. But Silver Room ownersaid the first event, which he staged in an alley next to his eclectic Wicker Park jewelry store in 1997, wasn’t really big enough to fairly call a block party.
“They just always had some reason to say no,” Williams said. “And I’m like, you know what, I’m not gonna keep begging them. I’ll just start it myself. I called up some friends, some customers. ‘Oh, what do you do?’ ‘I paint?’ ‘OK, cool.’ I went to Home Depot, got some extension cords. I ran a cord from my house upstairs down to the alley, and that powered the entire block party. The first 10 years we had no vendors, we had no security, no nothing. Those first ones were great.
“When we moved down here is when it really escalated, and it just became this huge, huge ordeal,” Williams said. “Now it’s not 100 people, it’s 40,000 people. You go from 400 bucks to over a million dollars. It’s a little bit different.” “I don’t think that the average person understands how much time, resources, money is involved in creating an event like this,” Williams said. “It takes almost a year, basically. And we don’t have a team of 100 people. It’s me and three or four friends.”
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