'The magical things you can do with that ball will make you the winning-est winner of all.' ⚽ gatorade miahamm
A new ad from Gatorade brings together two of those intergenerational stars, Mia and Mallory, along with a dash of Dr. Seuss to make that lineage clear: women inspire women, in sports and in everything else. The spot opens with Mia standing in a stadium with a younger version of Mal — cute, and pretty standard.
By the time we flash forward to present Mal, the message has been made: sports can transport you to unimaginable places, and the legends that blazed the trail before you can inspire you to find your own path. It makes sense, because this spot is part of Gatorade's Sisters in Sweat campaign, which aims to address the alarming: by age 17, they're almost twice as likely to quit sports as boys are.
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