Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.
The advent of generative AI applications has opened a world of possibilities, offering unprecedented access to artificial intelligence for business professionals and promising significant cost savings for the C-suite. The journey toward effective implementation is not as straightforward as it may seem, however. It necessitates a robust foundation in data and analytics, underscoring the importance of not just having data but a foundational emphasis on the quality and relevance of that data.
And now the stage is being set for 2024. As the move toward a future state of AI progresses, executive teams will usher in C-level positions focused on overseeing how data is managed in relation to the organization’s AI strategies. AI proficiency will become increasingly important, and unstructured data will become a much more sought-after resource than ever before.
To prepare you for the year ahead, here’s a preview of some of Forrester’s 2024 predictions for data and analytics:According to Forrester, 12% of companies with a solid AI strategy now have a chief AI officer directing overall strategy. Only 2% give that responsibility to the chief data officer . This doesn’t spell the end for CDOs. Instead, it means you have to ensure that your AI and data leaders work hand in hand so they can spin the data straw into insights gold.
So who’s going to make the most of genAI in 2024? Data and analytics pros who invest in the right people, practices, and data strategies. Will you be one of them?
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