Californians have newfound power over their online information in 2020. Here's how to exercise those new rights.
The internet is going to look, and work, a little different starting today. That’s because Californians have new rights over how their personal information is gathered, stored and sold by any company operating in the state as of Jan. 1, thanks to the California Consumer Privacy Act, or CCPA., you’ve probably seen a rash of pop-up notifications and emails about privacy policy updates.
Companies subject to the law have to provide at least an email address and a toll-free phone number where you can submit these requests, which you should be able to find in their privacy policies. And this information is personal. The law concerns information that is specific enough that it could be clearly linked to you or your household. That includes things like your name, address, IP address, device ID number, social security number, email address, purchasing history, face or fingerprint image, browsing or search history, physical location, employment or education information, audio or video recordings, and even descriptions of your physical characteristics.
Alastair Mactaggart, the San Francisco real estate developer who led the initial effort to have this privacy law passed as a ballot measure in 2018, has always maintained the law wasn’t intended to abolish targeted advertising.
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