In 2019, YouTubers Realized Controversy Costs Coin

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In 2019, YouTubers Realized Controversy Costs Coin
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The Internet loves piping hot tea, but this year, the tea was too hot.

A number of fiascos rocked the beauty influencer community in 2019. First, there was James Charles and Tati Westbrook, which started as backlash over vitamins and devolved into allegations of sexual harassment. Next up was Jaclyn Hill, whose cosmetic brand’s launch went awry. Manny Mua, who was collectively “canceled” by the Internet in 2018, returned to social media to announce his first product collaboration with Morphe.

“Unfortunately, I had to sever ties with Killer Merch,” Charles explained in a YouTube video. “I just don’t see a role that exists where I could ever be in business with a team run by someone like Jeffree Star.” Months later, she relaunched the brand with a holiday collection, products from which are not affiliated with the laboratories with which she was previously working. Hill also expanded her team, adding more than 20 new people “to make sure that we do not have any more issues going forward,” she said.

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