Impact investing is the quiet revolution taking shape across our economy — and it’s just getting started

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Impact investing is the quiet revolution taking shape across our economy — and it’s just getting started
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Impact investing is on track to hit a trillion dollars in the near future— and it’s just getting started, according to jeancase

Jean Case is the author of"Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose," the chairman of the National Geographic Society, and CEO of the Case Foundation.Jean Case is the CEO of the Case Foundation and chairman of the National Geographic Society.

If the growth trend continues, it suggests that impact investing is on a track to hit a trillion dollars in the near future — bringing it toward the mainstream. Known as impact investing, this movement has experienced considerable traction and momentum in recent years, with 2018 bringing the total of Assets Under Management in this category to over half a trillion dollars. The year-over-year growth rate shows great promise, as well, with the total AUM rising from $114 billion in 2016 to $228 billion in 2017 to $502 billion in 2018.

The innovation many of these young companies are bringing forward is getting the attention of business media with many features in Forbes, Fast Company, Financial Times, Fortune, Inc and the Wall Street Journal, to name a few. B Corps and impact companies have consistently populated Fast Company's Most Innovative Companies annual list, with Warby Parker and Revolution Foods taking top spots.

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