Imax CEO Rich Gelfond and the company’s entertainment chief Megan Colligan both see dramatic changes coming to traditional release windows, though it may take a while. “I do think it…
both see dramatic changes coming to traditional release windows, though it may take a while.
Colligan, who had a lengthy executive tenure at Paramount, gained additional insight while working as a consultant forservices before joining Imax in 2018. “We’ll see a change at some point,” she said. “Change is probably inevitable. All parties are trying to just figure out what the right change is. The belief that’s commonly held is that you can’t put the toothpaste back in the tube.” Aside from
Subscription moviegoing plans have had an increasing impact on the marketplace, Gelfond acknowledged. Over several decades of operating in dozens of countries, the company has already gotten acquainted with popular fixed-price plans in several territories. As for dynamic pricing, a long-debated scheme to help stabilize revenues and smooth out the hit/bomb variability of the movie business, Gelfond said it’s “complicated” in the U.S. due to industry politics. It would be hard to foresee studios and exhibitors, let alone other stakeholders like agents or IP owners, all agreeing on pricing, he said.Avengers: Endgame. “In that ecosystem, it makes more money.
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