IKEA, the world's biggest furniture brand, is branching out into selling renewable energy to households, starting with home market Sweden in September.
Ingka Group, the owner of most IKEA stores worldwide, said households would be able to buy affordable renewable electricity from solar and wind parks, and track their usage through an app.
Jonas Carlehed, head of sustainability at IKEA Sweden, told Reuters he hoped to roll out the new renewable energy offer as well as IKEA's solar panel offering to all markets. "IKEA wants to build the biggest renewable energy movement together with co-workers, customers and partners around the world, to help tackle climate change together."
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