The Wall Street Journal's podcast looks at the rise of Marvel from the nineties bankruptcy, including executives Avi Arad and Ike Perlmutter.
Ike Perlmutter screencap when he was Marvel chairman.
The Journal spoke to Avi Arad, who talked about coming to the USA to study at Hofstra University in Long Island to study industrial management. On graduation in the nineties, started to work in the toy business."I'm starting to design toys for these different people, and a friend of mine who was a media guy said to me,"I want you to meet someone." And that was Ike Perlmutter. Ike came here; he had nothing, zero.
Ike Perlmutter had gained the rights to the toy manufacturer Toy Biz as part of one of his liquidation deals, which included the rights to make Marvel toys."This company had the rights because Marvel had zero value then. No one wanted Marvel; It was worthless. No one wanted to do anything with it. He says to me,"So what do you want to do?" I want to make these toys."They made these toys. No one wants it. No one cares.
That's right, folks. The man who would end up owning and selling Marvel to Disney, and at this stage owned the Marvel toy rights, didn't know who Spider-Man was."He really is agnostic to culture. Never had kids, and yeah, don't go to movies."ToyBiz did very well with Marvel-licensed toys under Arad and Perlmutter, and Marvel would end up buying ToyBiz, putting them both on the board.
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