Meet me at the new fast-casual IHOP chain.
IHOP announced Wednesday that it will launch a fast-casual chain, Flip’d by IHOP, in spring 2020, and analysts think the move could finally get the pancake chain the upbeat investor sentiment it deserves.“We believe IHOP remains an under-appreciated part of the Dine Brands story and that an acceleration in net new unit growth would benefit both EBITDA growth and broader investor sentiment towards the story,” wrote Raymond James analysts led by Brian Vaccaro.
The new chain aims to serve a fast, convenient breakfast in urban locations, though the Ultimate Steakburger and Buttermilk Crispy Chicken will also be on the menu in Atlanta. Other menu items include egg sandwiches and Pancake Bowls with assorted toppings like berries, sauces and bacon, which are designed to be eaten on the go.
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