iHeartMedia’s podcasts are coming to the radio
HeartRadio music radio, part of the iHeartMedia company, at the company's local headquarters in the South of Market neighborhood of San Francisco on Oct. 13, 2017..a new programming initiative that will see the company’s most popular podcasts air on hundreds of iHeartMedia broadcast stations every Sunday.
“We’re thrilled to bring some of the world’s best and most popular podcasts to our broadcast listeners every Sunday,” said iHeartPodcast Network presidentin a statement. “iHeartMedia reaches 91 percent of the U.S. population with just our broadcast radio stations alone, so we’re uniquely able to provide the scale critical to introducing podcasts to the millions of Americans who aren’t yet familiar with them.
, an iHeartRadio Original Podcast co-produced by iHeartMedia and Funny or Die. It will air across 270 iHeartMedia broadcast stations spanning a variety of formats including CHR, Hot AC, Country Rock, Urban and News/Talk.Stuff You Should Know, Ridiculous History, Atlanta Monster, Stuff You Missed in History Class, Math & Magic: Stories from the Frontiers of Marketing, Whine Down with Jana Kramer, TechStuff, Hell and Gone, The Ben and Ashley I.
iHeartMedia claims to have had proven results with the strategy thus far, including a “massive increase” in listenership for the true-crime podcastiHeartMedia’s push into the rapidly-expanding podcast space includes last year’s
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