It's more than just about putting out a lot of foundation shades.
In a perfect world, everyone would be given due credit for their work. Those who have displayed excellence, innovation, and creativity in their fields would get the flowers and accolades they deserve. But we don't live in a perfect world, and ofttimes black artists and creators, in particular, aren't given the proper recognition or credit.
To avoid missteps like these, Chuter says it's all about having diversity not only in the colors of foundation you put out, but also within your actual business. "Look in-house first. How can you be inclusive and try to represent the rest of the world when there is no diversity on the teams working with you? Look in-house, fix that, and then things will start getting real.
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