The process involves finding nonconference games that will be pleasing to players and fans alike. The Bruins already have games set for 2030.
Even then, a once-a-century pandemic might come along and wipe out those plans like the tide surging over a sandcastle moat. That’s whenRebholz is widely known as “The Money Guy” in’s athletic department, a senior associate athletic director for external relations who has helped set all sorts of fundraising records. That’s only a fraction of his responsibilities.
Generally, UCLA doesn’t want to overload its schedule with two Power Five conference opponents in the same season, something it last did in 2014 by playing Virginia and Texas . That makeup game probably won’t be played until 2028 at the earliest because UCLA’s nonconference slots are filled through 2026, and Hawaii is already on the schedule for a 2027 game scheduled to be played at the Rose Bowl.
Auburn quarterback Bo Nix scrambles against Texas A&M on Dec. 5, 2020. UCLA will play Auburn in 2027 and 2028. “Our brand is very powerful across the country and around the world, and so I think it’s one of those things where we know that we’re very sought-after, but we also want to be very strategic in who we play,” Rebholz said. “A lot of people like the idea of playing UCLA, a lot of people like the idea of playing at the Rose Bowl.”
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