Ice cream trucks experiences were this summer's coolest marketing campaigns
When six thousand scoops of Kraft Macaroni & Cheese Ice Cream sell out in one hour you know you have a publicity stunt that’s gone out oftrol. On July 14, in honor of National Macaroni and Cheese Day, Brooklyn-based creamery, Van Leeuwen partnered with Kraft in the release of a savory-sweet ice cream flavor, made of cream, milk, cane sugar, egg yolks and Kraft cheese sauce mix.
fridge of goodies, a milkshake making station, an all you can eat toppings bar, a Downtown Manhattan ice cream shop walking tour and tickets to the Museum of Ice Cream and more.Whether it’s through outrageous experiences or shocking flavors, ice cream trucks have become a popular marketing choice for businesses seeking to make memorable connections with customers.
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