'I was on Universal Credit - now I have global business started from bedroom'
He said it was a very difficult time and he even "had suicidal thoughts".
It wasn't until 2019, after DJ had graduated, that he finally had enough savings to launch the brand's first collection."In early 2020 the brand caught fire," DJ said. “We had our best Black Friday and Christmas ever in 2021, tripling our sales.
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