Your Guide to Summer 2023's Color Trends
, we curated the shades that will define the upcoming season. Minimalists, maximalists, and those who fall somewhere in the middle of the style spectrum—rejoice! The color trends of summer 2023 have options for everyone.
"Luscious Red is WGSN’s key color for summer '23," describes Samba."This particular shade has a lightness and transiency which feels hyper-real, immersive, and sensory. It is a familiar and commercial bright for the season [that] signals the return of powerful and emotionally engaging brights. We have seen this commercial shade as a response to consumers craving impactful looks, which is key for occasion-led looks.
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