'I made a soap bar to help my daughter – now I’ve sold it for £37M'
A SAVVY mum who created a soap bar to help with her daughter's eczema has revealed that she's sold the idea for a whopping £37million.
Childs Farm founder, Joanna Jensen, 51, launched the company in 2010 from her farm in Basingstoke, Hampshire.Credit: Instagram / childsfarmCredit: Instagram / childsfarm The former investment banker was on a quest to find products to suit her daughters' fine hair and eczema-prone skin., Jensen learned about natural remedies to make shampoos for her horses, before then developing a variety of products to try and help her daughter's eczema.
To her delight, the unique essential oil recipes proved a roaring success and so the clever mum turned the idea into a business. Child's Farm products quickly garnered praise across the country and it wasn't long before they were stocked in the likes of Boots and other big supermarkets.
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