At the height of Uber’s public relations nightmare, executives were confronted with a new crisis: telling their boss. As Mike Isaac reports in Super Pumped: The Battle for Uber, it was the beginning of the end
the man responsible for Uber’s public perception, was trying to shake everyone in the top ranks of the company awake. Uber didn’t have an image problem. Uber had a Travis problem.
In late February, the group—roughly a dozen executives from all of Uber’s different divisions—gathered in downtown San Francisco’s Le Méridien, a hotel off Battery Street in the financial district, to go over the results of the survey, among other things. Jones had booked a meeting room for the discussion; he had a PowerPoint presentation prepared so that the rest of the executive leadership team could understand the data.
Moments later, Jones joined the communications heads in the hallway, followed by Kalanick. Whetstone grabbed a laptop from the conference room and set it down on a chair in front of them. She opened a web page to Bloomberg News’ website; they had just posted a story about Kalanick online. At the top of the article was a video clip.
“Hold on a second!” Kalanick interrupts. The conversation starts getting heated. “What have I changed about [Uber] Black?”“Bullshit. You know what?” Kalanick says, beginning to get out of the car. “Some people don’t like to take responsibility for their own shit!” he shouts, now shouting over Kamel’s protests and into his face.
Jones tried to offer some solace, suggesting talking to crisis P.R. firms to help strategize and figure out what to do next to pull Uber out of its tailspin.Whetstone disagreed. “I don’t think you’re going to find better people than me and Jill,” she offered. Whetstone believed the P.R. leaders could still pull him out of this disaster.Kalanick lashed out, directing his anger toward Whetstone and Hazelbaker.
Sitting on the sofas in Hazelbaker’s living room, Uber’s top executives shared pizza and beer and mulled their options. Meanwhile, Kalanick continued his theatrics, writhing around on Hazelbaker’s carpet. Kalanick kept repeating the same thing over and over: “I’m a terrible person. I’m a terrible person. I’m a terrible person.”
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