The Advertising Standards Agency (SAS) says the two automakers misled consumers.
website showed that there were just 37 chargers capable of delivering 350 kW in Great Britain, six in the Republic of Ireland, “limited numbers” in Wales and Scotland, and none in Northern Ireland.
Both Toyota and Hyundai said their claims were not misleading as drivers were unlikely to need fast charging stints on short journeys and that they could use the more widely available slower charge points. But that wasn’t the point of the ad campaigns, was it? “We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability … the claims had not been substantiated and were misleading,” the ASA ruled.
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