Despite an industry-wide slowdown, Toyota managed to sell a significant number of hybrid models with a positive year-to-date rate.
hybrid. Both sedans posted positive YTD sales, coming in at 19.8% for the Lexus and 8.3% for the Corolla. Lexus' ES sedan is positioned as a middleweight option for prospective luxury buyers, and the hybrid model starts at a reasonable $1225 more than its internal-combustion sibling. As a result, the model has convinced 6802 buyers, a 1123 unit difference as compared to last year. Sales for the ICE ES model were only marginally down, with nearly 22,000 units sold this year.
"Later this year, customers can expect even more electrified, refreshed, and limited-edition Toyota and Lexus products that fit their lifestyles, all with the safety, quality, and fun-to-drive features expected from us," said Jack Hollis, executive vice president of sales at Toyota Motor North America.
For some manufacturers, easing customers into the electrified world has proven successful, with Toyota's Q2 sales being a prime example. Hybrid powertrains are ideal for this, allowing customers to experience a sliver of newness in a familiar chassis and with the long-held tradition of internal combustion as a backup.
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