Longtime advertising and media exec Scott Donaton is departing his gig at Digitas to join Hulu as the Disney-controlled streaming company’s head of creative. In the newly created role, Donaton will…
Longtime advertising and media exec Scott Donaton is departing his gig at Digitas to join Hulu as the Disney-controlled streaming company’s head of creative. In the newly created role, Donaton will lead Hulu’s in-house creative teams that produce brand marketing campaigns spanning all channels, including TV, digital, social media and in-product assets. In addition, he [...
Spotify is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids. The new Spotify Kids app brings together a hand-picked selection of age-appropriate music, singalongs, soundtracks, and stories for kids as young as 3 years old. The app is available in a beta test period [...]In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.
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