Netflix accounts for 37% of daily video consumption among teenagers, according to a new report from Piper Jaffray.
Hulu is gaining ground among teens in how much video they consume on a daily basis.
Hulu rose from 5.2% in fall 2018 to 6.9% in spring 2019 in daily video consumption, according to a new Piper Jaffray report. It gained the most of any major service in the last six months.Netflix is the teen streaming champion, but Hulu has been gaining ground in key ways. In a report from Piper Jaffray released on Monday, Hulu gained the most ground among teenagers in how much video they consume on a daily basis. Hulu rose from 5.2% in fall 2018 to 6.9% in daily video consumption with teens, according to the report.5 big questions Wall Street wants Disney to answer about its Netflix competitor on investor day, and what analysts expectNetflix still leads by a wide margin, though. The streaming giant takes up 36.8% of teens' daily video consumption.
Hulu has also gained on Netflix in US subscribers. It exceeded expectations in 2018 and added 8 million users last year for 48% year-over-year growth.Cable TV continues to plummet among teens, dropping from 16.4% of daily video consumption in fall 2018 to 14.2% now. It has fallen steadily since 2015, when it was almost 30%.
Amazon remains stagnant, barely gaining ground since 2016 when it made up 3% of teens' daily video consumption. It now makes up 3.4%. Amazon hopes to change that with a focus on big-budget TV. Amazon paid $250 million for the rights to"Lord of the Rings" in 2017 to develop a TV series, and will reportedly spend up to $6 billion this year on original content, according tosimply click here to claim your deal and get access to all exclusive Business Insider PRIME content.
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