The dismal debut of Reminiscence, combined with tepid reviews and the delta variant, highlights the struggle of movies aimed at older audiences
from 3,265 North American theaters, marking one of the worst starts in history for a nationwide release — and that’s including the swath of nondescript action dramas that premiered during the bleakest days of the pandemic.
“Reminiscence” did not enjoy the kind of reception that galvanizes people to rush to their local multiplexes. Moviegoers and critics alike dismissed the film, which received a “C+” CinemaScore and 37% average on Rotten Tomatoes. It centers on Jackman, who has been a consistent box office draw in musicals and superhero fare and a mixed bag in other genres, as a private investigator who runs a business that allows people to access lost memories.
“This temporary hybrid release strategy is susceptible to the ups and downs of the pandemic,” Shawn Robbins, the chief analyst at Box Office Pro, says. “It goes without saying that certain films without an ‘all-audience’ angle and aimed narrowly at adults over a certain age are in a more challenging spot to succeed commercially until those moviegoers are more comfortable returning to public lifestyles.
Prior to the pandemic, an adult-skewing drama with a complicated premise and tepid reviews, like “Reminiscence,” would have been far from sure-fire. Now, with COVID-19 cases surging again due to the delta variant, it has become that much more difficult to get its target audience to show up. Three of the four new movies that opened this weekend, the others being Searchlight’s thriller “” starring Rebecca Hall, and Lionsgate’s “The Protege” with Michael Keaton, Maggie Q and Samuel L.
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