The partnership marks hudsonsbay's entry into Canada and is expected to grow over time.
, the beauty destination found online and in stores in the U.S., the U.K. and Ireland, is entering Canada through a partnership with the Hudson’s Bay Co.launches today on thebay.com. Space NK shops will appear inside three Hudson’s Bay flagship stores in early October: Yorkdale, Montreal and Vancouver. The Space NK shops-in-shop will range from 550 to 1,000 square feet.
“Also, you may have heard of Boy Smells, which offers a great selection of candles with stunning packaging. Similar to skin care, the candle and fragrance business has seen such rapid and strong growth over the past year.” The partnership also calls for opening Space NK hair care “towers” in 25 Hudson’s Bay department stores across Canada. They’ll be stocked with a select line of hair care products from brands such as R+co, Virtue, Christophe Robin and Philip B. “Think of it as an emporium of incubated brands within a space we’re calling ‘beauty bar,'” Osborne said. The bar includes indie and luxury, and the hair care will appeal to all hair textures.
“Space NK is a natural fit,” said Osborne, citing quality and newness as the critical part of the appeal. “It allows us the opportunity to pivot in the ever-changing beauty world. We can be playful together. The partnership includes skin care, hair care and makeup, with 17 brands never carried before by Hudson’s Bay, including Sunday Riley, Aesop, Tata Harper, Chantecaille and Boy Smells. There are plans to scale the partnership to include more brands in the coming months.
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