How Whole Foods went from a hippie natural foods store to Amazon's $13.7 billion grocery weapon

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How Whole Foods went from a hippie natural foods store to Amazon's $13.7 billion grocery weapon
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Whole Foods went through many phases before being acquired by Amazon for $13.7 billion.

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By 2015, Whole Foods hit another hurdle — organic and natural food became more prevalent and cheaper as more and more competitors got in on the game. Walmart became the largest seller of organic food in the country, and investors became worried Whole Foods might get left behind in a segment of the market they had created.In 2016, Whole Foods opened a new concept store, 365 by Whole Foods.

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