Our latest installment of How We Work Now is with Thomas Scherer, BMG’s executive vp repertoire & marketing, Los Angeles.
In a new series amid the coronavirus pandemic,is asking individuals from all sectors of the music business to share stories of how they work now, with much of the world quarantined at home and unable to take in-person meetings, attend conferences or even go into the office. Submissions for the series can be sent to [email protected]. Read the full seriesThis installment is with Thomas Scherer, BMG’s executive vp repertoire & marketing, Los Angeles.
What exactly the future looks like, I don’t quite know. The rest of 2020 I think we will still be six feet apart in the studio, as we’re seeing with musicians now on their live streams. There will be more use of online tools that a lot of our songwriters are using right now. So it’s best to embrace it, then look at the challenges and the advantages. Also, it's in the DNA at Bertelsmann: You can only be a true entrepreneur and be creative when you embrace change. So we are in a moment right now of rethinking, reflecting and asking ourselves, What are the changes I would like for my family, my business and myself to grow? In this crisis we have a chance to learn.
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