Vimto was created in Manchester by a chemist called John Noel Nichols - now it sells a massive 25 million units during Ramadan
It began from humble beginnings as a health tonic in Manchester - but now Vimto is a must-have during Ramadan in Middle Eastern households. Every year, shelves in the region are stacked with litres of the delicious cordial in countries like Saudi Arabia and the United Arab Emirates.
The drink was made from a secret recipe containing herbs, fruits and spices and Nichols originally sold the drink as a medicinal product made to give consumers vim and strength. It's original name was Vim Tonic but this was shortened to Vimto in 1912. By 1930 Vimto was being shipped from the Salford docks to over 30 countries. Today it is sold to 73 different nations.How did Vimto become popular in the Middle East?
In 1905 Abdulla Aujan from Bahrain and his three brothers created a company, now known as Aujan Group Holding . During their nascent years they traded in commodities such as tobacco and rice.
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