The new documentary “Victoria’s Secret: Angels and Demons” examines the often unpretty behind-the-scenes story of the mammoth corporation.
—grew from a modest business in the early nineteen-eighties to a mammoth corporation, and one of the most prominent mall brands of the turn of the millennium, before seeing its fortunes fall in the sociocultural reckoning of the past half decade.
For Wexner, helming the L Brands behemoth meant not just amassing legendary wealth but also having a hand in defining what late-twentieth-century American identity looked like. On the outskirts of Columbus, he developed New Albany into a sterile, upper-class, goyish manqué community where even the size of newly planted trees was regulated: a Ralph Laurenesque utopia in which he owned the largest estate.
In the mid-two-thousands, Victoria’s Secret expanded into the teen market with the diffusion brand Pink, making sexiness a covetable goal for an even younger customer. “The topic A of every podcast is the impact Instagram has on women and young girls, and I think you can see the 1.0 of that with the mall, and with these marketing machines that deranged generations of Americans,” Tyrnauer told me. “Victoria’s Secret is a case study of that.
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