.vangoghmuseum x Dailypaper_ is exactly what Art Basel needed.
Situated just a few blocks away from the renowned Van Gogh Museum in South Amsterdam lies the flagship store of, the blog-turned-cult fashion brand that can be spotted on just about every young city dweller in the Dutch capital. Fittingly, the two institutions have recently embarked on a fashion-meets-art collaboration, utilizing each other's strengths to create a 21-piece capsule collection that just made its debut during Art Basel Miami Beach.
"In school we learned more or less about the classic pieces, but we didn't really learn about him as a person," Osei toldduring a press walk of the Miami pop-up."And when working on this collaboration, we really looked into the person van Gogh and we really resonated with him as a person," he added, citing the similarities of being self-taught and coming from humble beginnings."So that really made us like think like, 'Oh well this is a very special person.
The Van Gogh collaboration features classic artworks like"Garden of the Asylum ,""Red Cabbages and Onions ," and"Seated Woman " printed on classic Daily Paper silhouettes on everything from T-shirts to jackets and shorts. Furthermore, the brand looks to expand its presence globally, with a flagship in New York slated for 2020 as well as shop-in-shops at Selfridges and Galeries Lafayette.
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