Wander around a supermarket and you'll bump into all sorts of characters: Tony the Tiger, Toucan Sam, Cap'n Crunch and Buzz Bee in the cereal section. Mr. Clean, Brawny Man and the Charmin Bear among the household items.
A few aisles later, chances are you'll spot Betty Crocker, Kool-Aid Man, Elmer the Bull, Pillsbury Doughboy, Energizer Bunny and more.And, of course, the characters aren't just in stores. Colonel Sanders, Ronald McDonald and the Burger King are synonymous with fast-food chains. The Michelin Man sells tires. Geico Gecko, Aflac Duck and Flo from Progressive offer insurance.
This imagery was meant to be"connected with tradition, so that it wasn't so jarring to be getting these factory-made products," she said, as well as"cleanliness, so you wouldn't worry if something was going to kill you."For example, although the Quaker Oats founders were not Quakers, in 1877 they chose a Quaker character to represent the brand and project values of honesty and purity.
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