How to pick a product to sell on Amazon, from sellers and experts

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How to pick a product to sell on Amazon, from sellers and experts
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Amazon sellers and experts weigh in on how to pick a good product to sell online: 'Sticking to durable goods is the way to go'

As with all business ventures, there isn't only one pathway to success. But here are three expert-backed strategies for finding a great product opportunity."The best thing you can do when starting from scratch is find out what is selling well in the market already that is similar to what you want to do," said Tyler Walter, who co-founded product sourcing companyand works closely with US e-commerce brands.

That's essentially what Reeves did when he first started selling wallets. He found a brand in the wallet space that was successfully selling simple, minimalist wallets and,"I just emulated their product," he said. Reeves also started with a relatively small product."That's important because that helps with any sort of shipping costs," he said."I can air freight 100 wallets for less than a dollar a piece. Whereas, if I had a purse or backpack, it wouldn't be a dollar a piece."Walter agrees. Most e-commerce brands work with either Fulfillment by Amazon , Walmart Fulfillment, or a third-party logistics company, rather than fulfilling orders themselves.

Another pro tip from Walter: Consider selling products that are durable — things that likely won't break in transit.

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