'How to Keep Your Customers Focused and Engaged' by CustSuccessBox customersuccess customerrentention
In a SaaS, measuring customer engagement allow you to get a comprehensive look at how your customer feels about your product. Most importantly, It also tells the likelihood of the customer turning into a long-term user.
In this scenario, it becomes essential for companies to help their customers continue using their products and renew their subscriptions. This is where a SaaS Customer Engagement model as an organizational process comes into the picture. The advantage of customer segmentation is that each segmented group of customers can be treated similarly as their requirements tend to be similar.
For example, in CustomerSuccessBox, you can choose various attributes such as health, usage, frequency, users, subscription, etc., based on your business requirements. You can even put multiple conditions to segment the customers more efficiently.
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