We turned to top industry experts for some firsthand advice.
Author:Evan Ross KatzPublish date:Jun 19, 2019Updated onJun 19, 2019When you're an actor, a musician, a model — talent, as it's often referred to in the industry — you are the product: the thing being sold. But for behind-the-scenes artists like wardrobe stylists, hairstylists and makeup artists, it's less about them and more about what they have to offer to enhance said product.
According to her, with the radically shifting landscape begetting an influx of talent, one's disposition can often be the make or break in securing representation, often considered the sole gateway to booking work. And although the field and industry is growing, it's still a relatively niche environment — particularly in the celebrity red carpet world, where loyalty remains key.
Despite most artists using social media in some capacity to shill their work, not all are using it to enhance their head-space in a positive way. "When you work freelance, there might be days, or even weeks at times of not working," she says, noting that it can be both stressful and isolating. "Those are the times when I emphasize how important it is for the artist to steer clear of Instagram — it gives the illusion that 'everyone is working except for me.
But in that is a great lesson about the importance of tenacity versus preparedness — and the role the former can play in expediting an education. "Know your craft, constantly research and learn, become familiar with other artists work, know the brands and try out every product you possibly can," says Denno.
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