The necessary size of electric vehicles is bringing new challenges for car designers, and some are doing better than others, reckons car design ace Peter Stevens...
is beginning to be seen on UK roads and is a not unpleasing form. The upper surfaces of the front and rear are the sort of tidy design we have come to expect from design director Peter Schreyer, but the flat angled lower panels picked out in silver appear to have come from a different hand, and I can find no explanation for the diagonal crease line across the doors that looks like mysterious accident damage.
BMW believes that 70 per cent of its customers are 'business persons of success, who want the best but don't want to shout about it.’ The remaining 30 per cent are considered to be a group of buyers who are 'very self-confident.’ Does this suggest that BMW's design direction for its electric vehicles is aimed towards that 30 per cent who do not have a memory of those glorious engines from the past?are a strange mix of design elements.
For those who may think that BMW is alone in having lost control of its styling department and any understanding of its design heritage there are more shocks to their sensibility to come from Toyota and its reluctant sibling Subaru. Theelectric SUV manages to pile onto its side view more than fifteen conflicting lines, and unfortunately the senior partner has bequeathed to the Subaru Solterra a similar excess of stylistic chaos for their shared platform.
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