Conor Riley, CEO of Luxie Beauty, talks about how his vegan, sustainably-sourced makeup brushes is setting the example for ethical beauty.
Gossip Cop participates in affiliate programs with various companies. We may earn commission when you click on or make purchases via links., a cruelty-free and vegan beauty company specializing in premium synthetic brushes.
According to Riley, no one really knows because it’s an “unregulated term, so there’s no policing it.” Riley explained that the company doesn’t want to label themselves with buzzwords, but wants to set an example for outside brands. Luxie has done this by collaborating with the World Wildlife Fund, working with multiple charities, developing supply chain protocols and ensuring transparency. As Riley said, “It’s imperative that [Luxie] walks the walks and talks the talks.”
From this eagerness to reinvest in the people and communities around Luxie stemmed a company mission to donate at both the corporate and consumer levels.
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