How would you feel if one of your creations ended up in a Beyoncé video?
It seems dreams really can come true, even the most absurd ones. This is something that Francesco Murano knows a bit about. Within a month he has gone from Milan's Moda Graduate show to having his creations worn by Beyoncé.
It's thanks to the graduate show, in fact, that his Ossimoro Plastico collection landed in the hands of Beyoncé’s stylist. In the video for"Spirit," in which Queen Bey is mostly barefoot in the California and Arizona deserts, there's only one scene in which she wears shoes. The shoes are Francesco'sHow would you feel if one of your creations ended up in a Beyoncé video? i-D asked Francesco to tell us all about it.
They were looking for an outfit for Beyoncé's new video,"Spirit," and initially they also seemed interested in clothes, then they only chose shoes. For a long time I had no news and it was not very clear whether they would really use them or not. I didn't even know when the video would be released. Then when it came out on July 16 — in Italy it was about 6am — I woke up with a message from the press office with shots from the video.
You studied at IED and soon thereafter won the Milan Fashion Graduate. How did these experiences help you in your career? My experience at IED laid out an extremely important path. It is one of the few schools that provides you with a real 360° preparation: after leaving IED, you are able to work in any environment related to fashion, from concept ideation to the completed product. It goes without saying that afterwards each student delves into the specific field more suited to one’s own talent. But as a young student you develop a series of skills you can't take for granted.
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