This Broadway loyalty program brings theater lovers backstage, on stage and behind the scenes
, learning the actual choreography from the shows. She played the Bourbon Room bartender inand unleashed her inner rock star dancing in the “Don’t Stop Believing” dance party number. She has gone backstage at shows for intimate backstage tours.
All these experiences were made possible because of a unique Broadway loyalty program, Audience Rewards. Broadway’s only loyalty program,is a collaboration between Broadway’s major theater owners and producers including Shubert, Nederlander, Jujamcyn and Broadway Across America. Audience Rewards members can also redeem points to attend behind-the-scenes specially curated events with cast members like Lettieri has participated in. “For an avid Broadway fan, we are the only way to access this type of experience without a personal connection to the show or spending a lot of money,” shares Dalton. “Our program is all about giving people more access to something that they love, which is Broadway.
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