One thing that is different since the last time the group was in power is its widespread adoption of social media and the power that having a largely unregulated propaganda platform brings
Experts say the Taliban's recent online broadcasting of messages that seem at odds with the ruthlessness and oppressive policies they were known for is part of a sophisticated social media strategy that is aimed at deceiving the West and vying for legitimacy on the international stage after the unexpectedly swift collapse of the Afghan government in recent days.
"The Taliban has had a social media strategy for many years now ... they use multiple social media platforms to get their messages out," Tom Joscelyn, a senior fellow at the Foundation for Defense of Democracies, a nonprofit think tank in Washington, D.C., told ABC News. "They're responding faster -- more quickly than even the Afghan government did to events.
PHOTO: Taliban spokesman Zabihullah Mujahid speaks at at his first news conference in Kabul, Afghanistan, Aug. 17, 2021. While crackdowns on extremism online have pushed many bad actors associated with terrorist groups to the fringes of the internet, the Taliban operates largely unhindered on Twitter. The U.S. State Department has not designated the Afghan Taliban as a terrorist group , and private firms largely take their cues from the government on these matters, putting social media firms in often difficult-to-navigate situations.
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