How The Row Became The Ultimate In “Quiet Luxury”

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How The Row Became The Ultimate In “Quiet Luxury”
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  • 📰 BritishVogue
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Cool, calm and collected.

Breaking into the upper echelons of the luxury fashion sphere is a feat that few new brands achieve. Dominated by heritage heavyweights – think Hermès, Chanel and Louis Vuitton – it’s a world burnished by decades of prestige, and patronised by big-name film stars, aristocracy and royalty.

continues to sell out within a week of upload – but regardless of media clamour, the Olsens shall remain, as ever, unmoved by the ebbs and flows of the fashion industry.Notable for their lack of social media presence, the Olsen sisters’ lives are shrouded in mystery, and their brief public appearances are always subject to much speculation .

“Everything Mary-Kate and Ashley do turns to gold,” said Joe Karban, The Row’s production manager, now vice president of sourcing and production, to theway back in 2009. “The kids on the team are really passionate about making clothes. How do you set a proper sleeve? How does a fabric perform? It’s the art of making clothes as opposed to making everything cookie-cutter.”’s definitive The Row edit.

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