Fashion magazines share their TikTok strategies.
has garnered the most likes at 17.9 million. Like many of the magazines, the latter became active on the app in 2020 when a lot of the conversation socially was switching to TikTok during the pandemic and has continued to see success as the world has opened up again.
In February Vogue’s relationship with TikTok became more formal when its owner Condé Nast inked a deal with the platform for Vogue and GQ to make content exclusively for TikTok, both for their own respective brand channels and in print. “The first content bucket is things around inspiration, so fashion and beauty inspiration. We have a bunch of different types of videos, but one we found really great success that has pretty much gone viral is that every Monday we do a franchise called ‘Fittok’ and it’s basically what Bazaar editors wore to the office that week. We put a video up earlier this week and it already has over 900,000 views which is huge,” she explained.
“Our strategy there is to get the biggest bang for our buck, especially when we’re filming with talent, which most of W’s content is,” noted Wesley Bonner, senior vice president of marketing & audience development at BDG. “If we’re interviewing them for the magazine or for a YouTube series we’ll almost always capture secondary content for short-form vertical video like TikTok. Those videos are very popular.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Must Read: Why Destination Runway Shows Have Returned, How Fashion Magazines Do TikTokPlus, YSL Beauty launches Rewild Our Earth.
Consulte Mais informação »
This Tiktok-Viral Bluetooth Speaker Is Waterproof & Perfect For Creating The Best Bathroom AmbienceSnag this Bluetooth waterproof speaker that has TikTok buzzing!
Consulte Mais informação »
TikTok user shares Chipotle ‘hack’ for getting $2 burritoHannah Hutson told Fox News Digital about how she’s been ordering the two-ingredient burrito for over six years.
Consulte Mais informação »
TikTok is going nuts over an iPhone trick that unlocks hidden keyboard secretsThere's a new iPhone message trick going viral on TikTok that shows how to access a hidden keyboard with different character options.
Consulte Mais informação »