Here's how the martech industry is stepping up to help customers cope with COVID-19:
highlights this disconnect and the brand damage it can cause. On one hand, consumers look to brands and businesses to do their best to help us weather the storm. On the other hand, the report reveals, many company efforts languish under the radar, “little-known to the average consumer.” It’s a dynamic that turns up the pressure on brands and businesses to amplify their activities at a time when their budgets to do so are decimated.
"It's a really tough time for SMB marketers right now. Not only are they under a lot of scrutiny—they’re having to justify their work and protect their very existence,” Gadi Eliashiv, CEO & Co-founder, Singular, said in a statement. “By offering our unified marketing data and analytics platform for free for half a year, we hope that marketers hardest hit by COVID-19 will have the help they need to ride out and overcome the worst effects of the current downturn.
“Now more than ever marketers need to prove they are driving value to their businesses as revenue centers, not cost centers,” Barbara Mighdoll, VP of Marketing, Singular, said in a statement. “They need to cut ineffective ad spend fast as consumer behavior changes and only invest in what's working with a clear set of metrics that the entire business can align behind. Smart advertising investments will set them apart from the competition as businesses rapidly adapt to this new normal.
As the rules of engagement change, this resource could prove invaluable for marketers struggling to walk the fine line between bringing helpful marketing messages to consumers and appearing insensitive. of the MMA Germany, a position for which I am not paid.]to its Professional Plan for nonprofit organizations and small businesses, in an effort to help some of the organizations hit hardest by the crisis survive to see the other side.
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