Ever wonder how Skittles are made? Here's how they do it:
Before coming up with a new product, Mars Wrigley polls customers on what they want. Its food scientists test out several variations and perfect their recipes. Then its marketing team pulls together a plan to ensure the candy makes a splash. Only then can stores place their orders — months ahead of Halloween — and figure out how to display them. It's a lot of work. But it's worth it. Skittles being made at Mars Wrigley's Yorkville, Illinois facility. "Halloween is our No.
— Skittles August 22, 2019 "When they hit the nail on the head, it goes fantastic for them," said Lindell. The gold standard of a viral candy campaign, she added, is rival Jelly Belly's BeanBoozled challenge. The BeanBoozled challenge, which has taken place for years, is simple. Customers buy a special box of Jelly Beans that includes both traditional, sweet flavors and their unappetizing doubles.
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